In an age where turning back the hands of time on age is increasingly popular and even commonplace with women, men now have more skin in this game than ever before. According to the American Society of Plastic Surgeons, there has been an unprecedented increase of 258% of males getting Botox in the last decade. Sufficed to say, men may now enjoy the beauty perks of a younger and less wrinkly appearance too.
There are a few reasons why men are flocking to Botox (also known as “Brotox”) and why skin care treatments are now tailored for both men and women.
Let’s consider that upkeep and “Manscaping” (grooming of facial and body hair for men) stem from Metrosexuality. What is a Metrosexual? Derived from the words metropolitan + heterosexual (but having nothing to do with sexual orientation), this word depicts a man who meticulously grooms himself and pay close attention to his appearance. With the sales of men’s cosmetics and toiletries slated to hit 3.2 billion dollars in the U.S. by 2016 (Kline & Company), metrosexuality is proving to be not only wildly popular, but rooted in longevity.
The economy also plays a role in men reaching for Botox as a viable competitive means when applying for jobs. Citing that their younger appearance gives them a leg up on the other candidates, Botox is a tool that makes some men more marketable and therefore contributes to the rise in Botox usage among men.
Botox for men varies from Botox for women because of differing muscle density, dosage and areas of application. Before considering Botox, it is important to find a provider that has experience in treating men specifically. Tawni Weaver and the team at Renu have been handling Botox administration for men for years and they can answer any questions or concerns which may arise with Botox usage. To schedule a free consultation, please contact 208-939-4456 and take the first step towards a rejuvenated you!
